With their rectangular and pocket-friendly form, matchboxes printed with advertisements once offered an affordable and portable means of marketing. Known as “advertising matches”, these petite boxes containing matches, including matchbooks that flipped open from the top, served a functional need in a time when lighters had yet to become commonplace. This collection of over 350 covers from Singapore – each reproduced in actual size – captures the city’s colourful modernisation in the period from the 1970s to 1990s. Discover stylish buildings, modern forms, trendy logos, sexy figures, exotic cultures, flamboyant fonts, and more. A “lit” collection of vintage advertising.

400pages

11×8cm

Softcover

English

January 2022

ISBN 9789811843983